The short answer: Creative Style and Creative Look are Sony's two in-camera colour systems, and every Sony camera has one or the other. Creative Style is the older system, found on cameras like the Sony ZV-1, Sony RX100 VII, and the a6000-series: it uses named styles like Standard, Vivid, and Landscape, each with three adjustments. Creative Look is the newer system, found on bodies like the Sony a7 IV, ZV-E1, and FX30: it uses two-letter codes like ST, PT, and VV, with eight

Why Sony photos look flat out of the box, and how photographers get the rich, "edited" look with no editing: in-camera colour using Creative Style and White Balance. Category: Sony Settings · Last updated: June 2026 The short answer: photos that look edited straight out of camera are made with two in-camera controls working together: a Creative Style (or Creative Look on newer bodies) that sets the photo's character, and a deliberate White Balance choice that sets its mood. T