Branding

A cliché, pejorative and over saturated title. I stopped trying to be an influencer and started creative directing instead. A few weeks ago Kate Bartlett said something on TikTok I haven't been able to put down: luxury brands care more about the aesthetic than the impressions, and mass market brands care more about the impressions than the aesthetic. It sounds like taste. It is actually arithmetic. A luxury house will run a campaign most people scroll past without understandi